How to Add Link to Instagram Story With A Swipe Up?

Engaging your followers and driving traffic are much easier when you can use Instagram’s swipe up feature to add a link right to your Instagram Story.

This article explains who can add a link to an Instagram Story and introduces you a quick guide on how to add a swipe up link on instagram story.

Tips: ♡ If you are here to find Instagram influencers, have a visit on Instagram influencer search tools.

What is the Instagram swipe up tool?

Instagram’s Swipe Up feature makes it easy to engage audiences and cross-promote content by simply adding links directly to Instagram Stories. The followers can swipe up on a story and tap to access a link without leaving the Instagram app.

Why Instagram Swipe Up is important?

By introducing the features to core users (casual, non-verified users with less than 10k followers), Instagram is able to maximize the engagement level: All types of engagement: comments, shares, and likes are produced solely on the platform.

For businesses, adding a link to stories help brands to building up the marketing funnels straight from the app itself, which leads to a profitable business circle for Instagram itself.

Why can’t I add a link to my Instagram story?

A straight answer: not everyone has access to this feature.

There are currently only two ways to “earn” the option to add links into Instagram stories:

You have at least 10,000 followers and have your profile set up as a Business Account.
You are a verified Instagram user

If so, you can add a link to your story to promote your website, blog, or even a YouTube channel.

How to add link to instagram story with a swipe up?

Open the Instagram app on your phone.
Swipe left to start a story. Create your Instagram Story by taking a photo, Boomerang, or video.
At the top, tap the chain icon to active ‘Insert Link’ option.
Click ‘URL,’ insert the link and Done!

Pro tip: Always add a call to action on your Instagram Story with links!

Instagram Trials New Way to Add Links on Stories: Link Stickers [Pro Tips]

Instagram is currently developing a new ‘Link’ sticker for Stories which would theoretically enable users to place a link onto their Stories frame, in the location of their choosing, as opposed to relying on a swipe-up link. Source: socialmediatoday