Engaging your followers and driving traffic are much easier when you can use Instagram’s swipe up feature to add a link right to your Instagram Story.
This article explains who can add a link to an Instagram Story and introduces you a quick guide on how to add that ‘Swipe Up’ link to your Insta story.
Tips: ♡ If you do want more new emojis for your Instagram Posts and Stories, then you can copy paste the emojis from Cute Symbols.
What is the Instagram swipe up tool?
Instagram’s Swipe Up feature makes it easy to engage audiences and cross-promote content by simply adding links directly to Instagram Stories. The followers can swipe up on a story and tap to access a link without leaving the Instagram app.
Why Instagram Swipe Up is important?
By introducing the features to core users (casual, non-verified users with less than 10k followers), Instagram is able to maximize the engagement level: All types of engagement: comments, shares, and likes are produced solely on the platform.
For businesses, adding a link to stories help brands to building up the marketing funnels straight from the app itself, which leads to a profitable business circle for Instagram itself.
Why can’t I add a link to my Instagram story?
A straight answer: not everyone has access to this feature.
There are currently only two ways to “earn” the option to add links into Instagram stories:
- You have at least 10,000 followers and have your profile set up as a Business Account.
- You are a verified Instagram user
If so, you can add a link to your story to promote your website, blog, or even a YouTube channel.
How to add link to instagram story with a swipe up?
- Open the Instagram app on your phone.
- Swipe left to start a story. Create your Instagram Story by taking a photo, Boomerang, or video.
- At the top, tap the chain icon to active ‘Insert Link’ option.
- Click ‘URL,’ insert the link and Done!
Pro tip: Always add a call to action on your Instagram Story with links!
Instagram Trials New Way to Add Links on Stories: Link Stickers [Pro Tips]
Instagram is currently developing a new ‘Link’ sticker for Stories which would theoretically enable users to place a link onto their Stories frame, in the location of their choosing, as opposed to relying on a swipe-up link. Source: socialmediatoday
How to add a swipe up link to an Instagram story WITHOUT 10,000 followers
Simply put: you can still add a link to your story with this IGTV to activate the swipe-up feature.
Here’s how to add a link to your Instagram story if you DON’T have 10,000 followers:
- Create an IGTV video
- Add the link in your IGTV caption.
- Post the video on your IGTV channel
- Open Instagram Stories and click on the link icon.
- Select the IGTV video with the link that you just created.